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Website Concept · Travel and retreat

Tide & Timber

A retreat website study exploring atmosphere, accommodation discovery and experience-led booking.

Tide and Timber homepage with a misty forest landscape and retreat introduction.
Platform
Web
Disciplines
UX/UI design · Web design · Art direction
Tools
Figma · Webflow · Photoshop
Project
Self-directed concept

01 · Challenge

The design problem.

How can a retreat website make accommodation discovery useful without losing the emotional pull of the landscape?

02 · Objectives

What I wanted to achieve.

  1. 01Let landscape establish the emotional proposition.
  2. 02Give each cabin a clear and comparable identity.
  3. 03Keep experiences connected to place rather than presented as a list.
  4. 04Make the path to booking clear without rushing the story.

03 · Design direction

A clear visual point of view.

Forest green, misty blue-grey, cream and warm wood create a cinematic but grounded retreat language. A Piazzolla-inspired serif introduces a slower rhythm, while large landscape and cabin images carry most of the story.

Design principles

  1. 01Lead with atmosphere
  2. 02Let nature be the hero
  3. 03Keep content focused and intentional
  4. 04Use earthy tones and tactile textures
  5. 05Create space to breathe

04 · Final design

Selected direction

Tide & Timber — selected direction
Complete Tide and Timber homepage presenting the retreat, cabins, experiences and booking.

Earlier directions

Two quieter routes explored before the selected direction.

Concept 1

Tide & Timber — concept 1
First tide and timber design direction.

Concept 2

Tide & Timber — concept 2
Second tide and timber design direction.

05 · Reflection

What stayed with me.

This study reinforced that travel design needs both longing and orientation. The landscape creates the desire to stay; the cabin structure makes that desire actionable. If extended, I would develop availability, seasonal comparison and a quieter step-by-step booking flow.

06 · What I explored

The threads inside the work.

  • Immersive travel storytelling
  • Accommodation discovery
  • Atmosphere-led UX
  • Responsive booking hierarchy